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Posts from the ‘finding readers’ Category

Pondering the Business of Writing: a schema by Nat Dowling

The lovely Natalie Dowling is the bespoke writer behind Words on a Page (WOAP).

I’ve asked Nat to help me in the past, and loved her input. Nat introduced me at my latest book launch (back in 2019, when we had actual book launches!)

Nat introduces me at my last book launch

Nat introduces me at my last book launch

Today I’m asking Natalie to share some advice for creative people about the business of their creativity.

It’s not enough, as we know, to write a book. For example, the book needs a pitch and its author needs a bio. There is a business attached to storytelling.

In today’s blog, Nat is going to take us through some exercises to help us discover who we are – what values stand behind our creativity. Nat also shares some activities to help writers define  who they are and what they have to share.

 

THE BUSINESS OF WRITING

Writing for business is not the same as writing for creativity or self-expression.

As an author or writer you’re probably well versed in the latter. But if you want to get those words out into the world, at some point, you might need to think of yourself as a creative business.

That means developing a profile and talking about yourself with a brand story. Which might feel like sticking pins in your eyes. So, here’s a few tips for when you get stuck developing your bio or preparing the perfect pitch.

Accept the challenge

Talking about yourself to sell your work is difficult. Possibly unnatural. If you’re struggling to write about you, understand that that this block is not a reflection of your writing capabilities. It’s the tricky human dance between hubris and humility. Many people feel challenged by this task, so acknowledge the difficulty and give yourself time and space to have a go.

Brain dump words

Let your ego off the leash. Without overthinking it jot down an intuitive list of words that describe your work, or how you’d like to be thought of by others. Come back to the list. Feel into the words and whittle them down. Circle the most important 30. Then cull it to your top 20. Be the ruthless editor of your own story. Repeat, to get it down to three words. Use these as themes for your bio.

Draft multiple bios

If it starts to feel like you’re pigeon-holing yourself, try writing in different styles. Write a free range playful version. Then go for bureaucratic and perfunctory (a few games of buzzword bingo will introduce you to the industry lingo). You can also give yourself word length exercises. Write 50, 150 and 300 word versions. Deposit them in your bio bank, then access the appropriate version to fit the context.

Nail your narrative

Distil your work into 30 words. Nail your narrative in the most succinct way. Another option is to pitch it to a room full of ten year olds (real or pretend). Get over any idea that this is ‘dumbing down’. Conveying your work simply does not detract from the complexity of the ideas. This exercise can help you to step back out of your mind forest to see the wood for the trees.

Stage an interview

Sometimes we need prompts or an outsider to help us see what’s buried below the surface. Call in a friend or colleague to ‘interview’ you about your writing style, background or project. The ‘what’, ‘why’, ‘how’, ‘when’ and ‘where’ questions are useful starting points. But it’s often the follow-up questions or conversation that strips away the layers to uncover a gold nugget of wisdom or insight.

Create the momentum

You know how to plot a narrative arc or chart character development. So you’ve got directional skills. You can map possibilities and assess which routes to take. See what happens when your writing career becomes the subject and you put those transferrable skills to work. Make decisions about what you want to achieve and determine what’s needed to get there. Give yourself goals and deadlines.

Some folks don’t want to consider themselves business people, because it’s at odds with the noble artist motif. But if you want to find an audience or make a living as a writer, you might want to get over that. You don’t need to compromise your integrity to tout your wares. It’s just a different type of writing that requires a shift in mindset, a commitment to your work, and a little bit of practice.

Thank you so much, Nat, for these pointers on business writing for creatives. That was – and will be – really useful! More power to you.

Web:      www.wordsonapage.com.au                                         Socials: @wordsonapageau

How to be Happy With a Book: a guide for readers and reviewers in three parts. PART ONE

In these days of lockdowns and revisiting old pastimes such as board games, knitting and baking, many of us* have been doing more reading. But are we enjoying our books?

*Well, not me, because I am a lifetime book addict and I can’t see how I could possibly do more reading. At least as long as eating and personal hygiene remain important.

How to be Happy with a Book PART ONE

I write books, and I love the fact that complete strangers read and review them – reviews are a kind of currency among authors. Most authors also read a lot, and a second aspect of my writing practice is book reviewing. To me, ‘book review’ = ‘book critique’ where ‘critique’ = ‘analysis and assessment of a book, including virtues and shortcomings’. In this series of posts, I want to talk more how to choose books better so that you spend more time reading books that suit you, and waste less time on the DNF* stories. This is about finding a book that makes YOU, dear reader, happy.

*DNF = Did Not Finish. A disappointment to the reader, and a cruel blow to any author…
Pile of books I have read this year

Some of the books I have read so far this year

As a reviewer, I see my task as working out which readers would like this book, and then telling them why. I don’t see the need to find fault, because I know that different readers like different things (gore, violence, swearing, romance, magic, philosophy, spirituality – you name it!). It’s a rare book, in my experience, that has nothing for anyone. I concentrate on finding out what’s good about this book, for which readers – hence the title of this series: how to be happy with a book.

As well as book reviews in print, there are also many online platforms to share our thoughts about books. Some readers check Goodreads reviews before they buy; others look at the Amazon scores. Authors sift through their reviews for good quotes to use on their book descriptions and some book bloggers check what everyone else thought about a particular book before they weigh in on one side or the other.

Reviews are not always positive, and authors are advised not to read reviews.* While it’s a fact that not every reader will love our books, we still like to see what others think.

*We do (read reviews of our books)

 

I read and review about 80 books a year. You might think that’s  a lot, but it’s perhaps a quarter of the books I’d like to read each year. How do I choose the ones that will please me best?

Clare’s three criteria for being happy with a book:

  1. Do I want to read this book? … cover, genre, look & feel, reputation
  2. Is the book well written and appropriate to its genre? … writing quality, genre stylistics, expression, editing, production values
  3. Was this book a success? … thoughts about plotline, characterisation, suspension of disbelief, resolution, afterglow

 

This post is Part One: choosing a book*

*I’m imagining that you have strolled into a bookshop or library, or you are scrolling online, just browsing for something to read. If you are looking for a specific author or title, you are way ahead.

 

First, look at the cover: The old adage that you can’t judge a book by its cover has lost most of its power now that book production is streamlined with access to high resolution images, huge banks of attractive fonts, and the growing language of cover art. You will know what kind of book it is by the look of the cover. For example, a cover that features the back view of a young woman walking away from us into a dark street will be a crime thriller. The cover with the hovering dragon will be a fantasy. The cover with the pretty blue and pink border around a scenic view will be a romance, and the cover with the little white cottage surrounded by a flower garden is probably a cosy mystery.

Add to this the helpful work of bookshop staff and librarians who shelve novels under genre categories*, and you should recognise immediately what kind of book you are looking at, even before you pick it up.

*Genres are often imposed by libraries and bookshops. Many authors, myself included, just write the next story that comes along. Then we have to propose that story to a publisher, who wants to know ‘what genre’? Good question!

You, dear reader, now have a decision to make. Do you like reading this genre? Perhaps you have never read anything in this genre and you’d like to try it. Are you going to pick up this book, turn it over and read the blurb? If the book looks promising so far, then onwards!

Next, read the blurb: The blurb is part of the cover. Often written by a marketing staffer, sometimes by a bemused author, the blurb conveys the essence of the book in a way meant to entice the reader. The relationship of the blurb to the contents is not fixed. The blurb is as accurate as the ad for your local pizza chain. Do they serve the best pizzas in your town? The answer will be different for each reader, or pizza eater as the case my be. The blurb is to ‘sell’ the book to you, not to summarise the story.

Then check out the inside: The look and feel of a book is important too, especially in physical books. The artwork, the paper weight, the font, the ink quality, the layout – all of these can have an effect on your reading experience. I find that the font and layout of e-books is important too, and the quality of the illustrations is paramount for graphic novels in electronic form. I would usually read the first paragraph too, to see if the style of writing is one I can easily engage with.

Reputation: Have you heard of this title? Heard of the author? Heard of the publisher? What about any recommendations printed on the cover or on the inside? What do these things tell you about this book – do you think you’re likely to agree with the puff statements? Maybe you’re looking for an Australian book, or a quick read, or an elevating challenge. You can usually discover quite a lot about a book without even reading its first page.

PART ONE SUMMARY:

So, we’ve had a look at the book and we should now be able to decide whether or not to give it a go. Remember, our goal is to have a happy reading experience. I don’t mind passing on a book that others rave about, if my reconnaissance tells me it’s not going to make me happy. After all, I can only do justice to 80 books a year!

Next time, I’ll look at Part Two: Is the book well written?

Until then, happy reading!

 

When no one is watching … words arrive

Linathi Makanda is a young South African poet and author whose first book of brilliantly-realised love poetry was published last month. I reviewed When No One is Watching recently, full of enthusiasm for a new voice that so perfectly captures the heart of feeling, from first delight through to lonely despair. I consider that poetry is the perfect vehicle for emotion, and I haven’t felt so close to heartache-in-words since I first read Sappho’s fragments as a teenager.

Linathi Makanda

Author Linathi Makanda

I’m thrilled that Linathi has joined Odyssey Books, the wonderful publishing house that has done so much for me, and I’m very grateful that she has agreed to be first up in 2020’s Last Word of the Week series.

Welcome, Linathi! Can you tell me about the time you decided you are a writer?
Linathi: I started feeling like I was a writer when I started producing work that I felt like was authentically me, when it came naturally to me. I’ve always known that I wanted to write but struggled a lot when it came to finding my voice. So I internally identified as a “writer” when I was ultimately happy with the work I was producing.

When you writing spoke as you, that’s a good measure. What would readers never guess about you?
The fact that I’m very fearful of a lot of things. As an expressive, people often view you as bold. People would be really shocked to know how often I get anxious or nervous, especially when it comes to my writing.

You’re right, your nervousness doesn’t show. Your poetry has a beautiful, confident, authentic voice. Why is writing important to you?
Expression, in general, is important to me. I think it’s important for each generation to show how their forms of expression have evolved from the last. Books, writing and art in general have so much continuity and apart from us wanting to indulge in these crafts and enjoying them, it’s also equally important to make sure that we leave traces of ourselves for the next generations and I guess writing is my contribution to that bigger picture.

What five words would best describe your style?
Relatable – Emotive – Simple – Raw – Captivating / Gripping

I like the way you snuck in an extra word! What do you think about creative writing courses? Are they valuable?
They definitely are, especially for readers and writers of younger ages. As a young writer myself, it has become important to me that young children and writers are given the opportunity to explore themselves in creative spaces. Too often, reading and writing is boxed in in academia. It’s therefore important to show people that writing and reading can and does exist for purposes other than just for academics.

Well said. Is there anyone in your past who’d be surprised at your writing?
Funny thing is, I think everyone I’ve encountered would and is probably surprised about my writing. I’ve never really let people in on the fact that I write. It’s been a strange transition going from people not knowing that I write, to being a published author.

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Did you have a big break in writing? What happened?
My big break in writing has definitely been my book deal with Odyssey Books. As a writer, you dream of such things happening but they still seem very out of reach. Being the first South African author at an international publishing house means a lot to me as a writer and as an individual and I’m eternally grateful to my publisher, Michelle Lovi, for that opportunity.

Michelle is very special, and I find her very enabling. Congratulations on being published! What kind of reader would like your book?
I’d like to think my work is quite relatable and accessible to a range of people but more specifically, people who are highly in tune with their emotions, the lovers, the dreamers, the expressive and the people who aren’t scared to face their demons head on.

The lovers and the dreamers – I think I know a few! What would be a dream come true for you?
I’ve had a lot of my dreams come true at the end of 2019. My pictures were published on Vogue Italia and that really meant a lot for me as a self-taught photographer, I also got the book deal etc. But another one of my dreams would definitely be to see my poetry collection, When No One Is Watching, reach greater heights and to possibly venture into writing another book. Every writer definitely would like their bodies of work to gain traction and even though I didn’t necessarily write for recognition, the book itself doing well is something that I would really love to see happen.

Is it easy for readers to find your book/s?
Yes, definitely. When No One Is Watching is currently available on a wide range of platforms, namely Amazon, Barnes & Noble, the Odyssey Books website as well as on Goodreads.

And it comes highly recommended by me! If you could write a note to someone about to read your book, what would you say?
Well, I’ve already snuck a little note in there for my readers (wink), but more than anything, I’d want to say “breathe in and be ready to fully experience all forms of yourself.”

That’s perfect! Thank you so much for speaking with me today, Linathi, and I look forward to seeing more of your work in words and pictures.

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I have entered a dangerous territory … pop-ups! If you are able to see the pop-up subscribe box on my website, I hope you will consider joining my new project.

At the end of each month, I’ll be sending out a newsletter email with news about books, my latest book reviews, and a little extra now and then.

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Cover me, I’m going in…

Into bookshops, of course.

Scandinavian bookstores to be exact, some of which are worth the investment of several hours. Although all these shops have sections where English books are stacked and shelved in their dozens, I found myself drawn to the local language books. Here I confirmed that, for better or worse for us authors, potential readers DO judge a book by its cover.

The conventions of genre in imagery help us to distinguish crime from fantasy from romance from historical fiction from military memoirs from poetry, and so on. Classics with new, interesting covers (like those in the header image) live on the strength of their titles and authors. Newer fiction must usually play by the rules, although that doesn’t necessarily mean playing in the same well-worn rut.

For example, I like this new fantasy cover for the prolific (and wonderful) Brandon Sanderson‘s The Final Empire (first published 2006). This cover clearly references the genre but presents a more up to date, fresh, arty take on it. You could think that its first imprint was at least ten years later.

IMG_3288In a watercoloured, simplified way, all the genre markers appear. Fantasy city: check. Mysterious being: check. Spooky question to set up the fantasy premise: check. Weird misty atmosphere: check. Potential to adapt for the later books in the series: check. And is there a suspicion of snow on those towers … Jon Snow? GOT readers say: ‘my kind of book’, as do Harry Potter and LOTR folk. Probably, as do fantasy readers in general.

And here’s a novel clearly set in or around the time of the First World War. Clearly. It also features the poppy on the spine, so you know the genre even when it’s facing the wall.

follettIt’s Ken Follett’s Fall of Giants in Norwegian. Even if we hadn’t noticed the guns and the sepia-tinted photo, that poppy gives it away. Are those soldier-photos and poppies clichéd? I guess yes, but they also act as immediate identifiers for readers who are eager to read something similar to books they have already enjoyed.

Now what about family sagas and romance? Evidently (from my observations), a reader wants to see a woman on the cover, most often with her back to us, contemplating her situation. Her attitude and costume communicate the historical period covered in the novel:

IMG_3289.jpg

Many crime stories also feature women, usually with their backs turned to us, walking into danger. Women? Of course, I should say ‘girls’ for that genre 🙂

My own WWI novel will be published later this year, and I am agonising over what might make a good cover – to poppy, or not to poppy? – being the main question. Do I need a rising sun to mark it as Australian? And a woman in historical costume to signify that it is a family-based romance as well as a war story? My brains are on the rack.

If you have any brilliant ideas for what I could suggest to my publisher, please leave me a comment below!

PS All photos taken by me.